Foundry & Forge

The Startup Accountability Problem

Why nobody owns anything anymore

Feb 6 • Ashley

1

1

January 2025

Rethinking Software Development: A More Rigorous Approach

It's time to prioritize reliability and accountability over speed and shortcuts

Jan 30 • Ashley

1

3

Juggling Projects and Priorities

How to avoid strategic drift

Jan 23 • Ashley

1

The Startup to Burnout Pipeline: Part 2

How to navigate burnout and get back on track

Jan 16 • Ashley

The Startup to Burnout Pipeline: Part 1

Balancing high expectations and limited resources

Jan 9 • Ashley

2

The Chaos of Scaling

How startups lose control of their processes

Jan 2 • Ashley

1

December 2024

Lessons from the foundry

The principles of how we've built Forge

Dec 23, 2024 • Ashley

Unsticking the Stuck

How institutional knowledge can derail alignment

Dec 16, 2024 • Ashley

1

Breaking the Cycle

Why next-gen companies need process to thrive

Dec 9, 2024 • Ashley

3

1

October 2024

The Origin of Helen's Foundry

Or "who the hell is Helen?"

Oct 11, 2024 • Ashley

4